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Monday, February 19, 2018

Why Pro-Life Billboards are Making a Comeback in the Digital Era


By Brad Mattes
Life Site News


Since the beginning, the abortion debate has relied on a war of words. Not only are semantics central to conveying a message on abortion, the venue that carries it is equally important.

A tried-and-true tool of pro-life communication in the 70s, 80s and 90s appears to be making a comeback.

In spite of having access to websites, email, texting and social media, the abortion industry has noticed our past and current successes with billboard messaging and is attempting to replicate them.

Two recent public debates on abortion erupted in bastions of liberal populations, Cleveland, Ohio and the San Francisco Bay Area of California.

In both cases, abortion facilities launched the first salvo. Recent pro-life advancements may have triggered Abortion Care Network’s Bay Area billboard campaign. 


The California Board of Registered Nursing decided to give continuing education credit for training on abortion pill reversal; a January Walk for Life boasting tens of thousands of pro-lifers provided a huge wake-up call; and there’s been the general success of RealOptions Pregnancy Medical Clinics which has four locations in the Bay Area (along with other pro-life centers).



A stone’s throw away is a “Believe in Miracles” pro-life billboard with a father and infant. Additional text reveals a baby’s heartbeat can start as early as 18 
days.





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