Sunday, June 18, 2017

Pro-Life Filmmaker Learns His Film Helped Save This Baby From Abortion

“You go ahead and put a price on a baby’s life but I’m certainly not going to”


By Susan Michelle-Hanson
Live Action News


Filmmaker Bruce Marchiano always knew the arts had the power to change mindsets and even lives. The day he received a picture of a baby who would have been aborted if not for his film “Alison’s Choice” was the day that his knowledge became a powerful, personal reality.

Marchiano made “Alison’s Choice” with the goal of helping others choose life in the face of difficult or unpredictable circumstances. One of the greatest difficulties he encountered, however, was finding a way to distribute the film.

Probably the biggest wake-up call in the hunt for distribution was an email I received from an acclaimed distributor of Christian movies. […] After screening the film, he emailed me: “Very powerful film that is sure to touch many lives, but it’s not a good fit for us.”

Receiving these kind of responses was a wake-up call for Marchiano, who believed in the power of the film to save lives more than to make a big cash flow:

“You go ahead and put a price on a baby’s life but I’m certainly not going to,” he said.
Marchiano’s wife reminded him that babies were dying while they waited for the right distributor, so he released it straight to DVD. In doing so, he launched a campaign to provide a free copy of the film to every Pregnancy Resource Center in the nation. 

He also worked to help churches and organizations schedule movie theater screenings of Alison’s Choice, and that’s where the film gained ground—through grassroots galvanizing.


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